Meet Your
Healthcare Team

Jennifer Brekke
CEO, Principal

Jennifer Brekke
CEO, Principal–San Diego


Connect with Jennifer

KEY EXPERIENCE:

From b2b and consumer packaged goods marketing to specialty and rare disease pharmaceutical launches, over 20 years leading agency, teams, and brands.

  • Career began in New York with NBC, combining her love of sports, travel, and marketing by working on programs at the Barcelona Olympics.
  • Lured to the ad agency world to focus on strategic planning­­­ and account management for clients such as PGA, Nikko Hotels, World Travel Partners/BTI, Nioxin Hair Care, and others.
  • Fulfilled an entrepreneurial dream when she co-founded Scout in 1999.
  • Developed a love of marketing healthcare brands to help those suffering…from asthma to pediatric epilepsy to pain management and many other specialty and rare conditions.
  • Passionate about building culture, inspiring teams, and living out Scout’s values.
  • Entrepreneur at heart. Always excited to stretch, grow, learn, innovate, and build.
  • Brave. Bring on the next adventure, the biggest marketing challenge, or the toughest curve ball.

BRAVEST MOMENT:

Climbing the Great Wall of China while seven months pregnant.

JENNIFER UNLEASHED:

  • Travel and unique experiences are her fuel. 29 countries and counting.
  • Greatest gig on earth is mother of 3 adventurous kids.

Raffi Siyahian
President, Principal

Raffi Siyahian
President, Principal–San Diego


Connect with Raffi

KEY EXPERIENCE:

BYDUREON, BYETTA, Desonate, LoFric, NeoBenz Micro, PRIALT, ProAir, QVAR, RECOMBINATE, REFRESH TEARS, RESTASIS, SYMLIN, TYSABRI, Viracept, XYREM

  • Began his career at the BioGenesis Group/McCann Healthcare working on several blockbuster pharma launches.
  • Team member of the most successful biotech launch ever – Viracept for HIV.
  • A marketing strategist who elevates brands with programs fueled by marketing insights.
  • Provides strategy, service, and client service support – internally and externally – at SCOUT.
  • A true student of marketing who spends his free time digging deep into marketing ideology and strategy.

BRAVEST MOMENT:

Wrote a song on behalf of a friend for his bride. Played it at their wedding.

RAFFI UNLEASHED:

  • Competitive soccer player (with help from Bengay)
  • Pro musician on the San Diego club scene
  • Crazy about classic cars

Trigg Brekke
SVP, Director of Account Management

Trigg Brekke
SVP, Director of Account Management–San Diego


Connect with Trigg

KEY EXPERIENCE:

Elan Pharmaceuticals, Janssen Pharmaceuticals (a division of Johnson & Johnson), Lundbeck, Novalar, Tolmar

  • Began career on the client side of the pharmaceutical business with a focus on sales and marketing.
  • An expert at navigating the difficult regulatory environment of promoting pharmaceutical and healthcare products.
  • Recognized as a launch specialist – has launched a wide variety of different brands across three different disease states.
  • Works extensively in neurology and epilepsy, building relationships with global key opinion leaders.
  • Focuses every meeting on keeping the patient and caregiver top of mind.

BRAVEST MOMENT:

Fished for the same salmon as an Alaskan black bear. Kept the fish.

TRIGG UNLEASHED:

  • World’s best ad exec surfer from Georgia
  • Fly-fished 75 of the 100 best streams in the United States
  • College football mascot expert

Rick Conrad
Executive Creative Director

Rick Conrad
Executive Creative Director–Chicago


Connect with Rick

KEY EXPERIENCE

Healthcare: Allergan, Takeda, Mallinckrodt, Vertex, Abbvie, Jazz Pharmaceuticals, Greenwich Biosciences. Hospital: Rush University Medical Center, Meridian Health, Memorial Health University Medical Center. Consumer: AT&T, Nissan, Ford, TetraPak.

  • Career began working at many of Chicago’s premier consumer agencies, including DDB and Leo Burnett.
  • Started and managed my own boutique agency and created campaigns for AT&T, Nissan and Ford.
  • Made transition to healthcare working at an agency specializing in hospitals and university medical centers.
  • Took the leap into pharmaceutical advertising as Group Creative Director and worked for a plethora of brands.
  • Currently manage our bold creative department and drive brave creative for all SCOUT brands.

BRAVEST MOMENT

Starting my own ad agency in my mid-20’s.

RICK UNLEASHED:

  • Avid illustrator and painter
  • Singer/guitar player in a 2-piece punk band
  • Hat collector

Eric Cale
VP, Assoc. Director of Strategy

Eric Cale
VP, Assoc. Director of Strategy–Chicago


Connect with Eric

KEY EXPERIENCE:

Extensive healthcare communications experience with a primary focus in epilepsy, neuromuscular disease, gastroesophageal reflux disease and erosive esophagitis,
IBS-C/CIC/OIC, Crohn’s disease

  • Majority of career has been focused on developing award-winning integrated brand experiences for diagnostic and pharmaceutical brands across stakeholder groups
  • Expert in leading the successful launch and re-launch of brands including market conditioning efforts, as well as in the facilitation of customer segmentation
  • Relentlessly focused on the ideas that deep insights should drive marketing strategy, and that success is measured by our ability to bring value to people’s lives
  • Passionate about building and managing great teams, and inspiring the future leaders of our industry

BRAVEST MOMENT

Qualified for the Boston Marathon on the first attempt on a frigid October day.

ERIC UNLEASHED:

  • Endurance-sport enthusiast and avid cycling fan
  • Enjoy listening to and watching great music
  • Go Hoosiers!

Lynda Meador
VP, Talent Management & Administration

Lynda Meador
VP, Talent Management & Administration–Atlanta


Connect with Lynda

KEY EXPERIENCE:

  • J Walter Thompson, Public Broadcasting Atlanta.
  • Entrenched in Human Resources and Talent Management for 20 years in Atlanta.
  • Passionate about helping people love their jobs.
  • Especially proud of helping over 100 people find jobs in the advertising industry.

BRAVEST MOMENT:

Moved to Atlanta, with $500 in her pocket, no job, by herself!

LYNDA UNLEASHED:

  • Proud Mom of two boys, always an adventure.
  • Avid Wonder Woman fan.
  • Recently found a love of cooking after years of avoiding it.

Ari Wexler
VP, Digital Strategy and Northeast Practice Lead

Ari Wexler
VP, Digital Strategy and Northeast Practice Lead–New York


Connect with Ari

KEY EXPERIENCE:
20+ years of healthcare marketing and multichannel experience helping pharma and healthcare marketing leaders think more strategically and innovatively regarding application of digital and technology to achieve commercialization goals

• Architect of complex, integrated DTC, HCP, CRM, and MCM strategies for large-scale and mid-size pharma clients, including several brand launches in the ADHD, CNS, rare disease, and medical-device market space.
• 5 years as Director of Multichannel Marketing for Allergan (formerly Forest Labs), helping evolve the digital marketing COE into a multifaceted, highly leveraged arm of the organization. Helped Forest move from a digital production business to a multichannel, strategic activation center of excellence.
• Commitment to triangulating the perfect intersect between great content, creative, and measurable outcomes through the right channel, enabling brand teams to fund non-traditional digital marketing strategies while delivering a proven ROI story.

James Nickell
VP, Management Supervisor

James Nickell
VP, Management Supervisor–Chicago


Connect with James

KEY EXPERIENCE

Abbott Laboratories, Eli Lilly and Company, Grifols, USA, LLC, Mentor Corporation, MCI (Helsinn Healthcare), Takeda Pharmaceutical Company, The Ohio State University Wexner Medical Center, and OhioHealth medical system.

  • Transitioned from consumer products to pharmaceutical and healthcare services initially working on Abbott’s Lupron and The Ohio State University Wexner Medical Center.
  • Led the DTC team that won DTC Campaign of the Year for the launch of Uloric for the treatment of high uric acid (gout).
  • Viewed as a strategic leader with a close eye on execution and team motivation/development.
  • Deep and successful history in navigating the difficult and challenging worlds of diabetes, neurology disorders, and autoimmune disease.

BRAVEST MOMENT

Despite the weather and darkness of night, rode a motorcycle over 1800 in less than two days.

JIM UNLEASHED:

  • Rides motorcycles super long distance, making him a member of the Iron Butt Association
  • Time in the backcountry makes for a perfect day
  • Member of both the Jamestown Society and Sons of the American Revolution
  • Knows all about raptors (eagles, hawks, and owls) and coyotes
SCOUT