From b2b and consumer packaged goods marketing to specialty and rare disease pharmaceutical launches, over 20 years leading agency, teams, and brands.
Climbing the Great Wall of China while seven months pregnant.
BYDUREON, BYETTA, Desonate, LoFric, NeoBenz Micro, PRIALT, ProAir, QVAR, RECOMBINATE, REFRESH TEARS, RESTASIS, SYMLIN, TYSABRI, Viracept, XYREM
Wrote a song on behalf of a friend for his bride. Played it at their wedding.
Elan Pharmaceuticals, Janssen Pharmaceuticals (a division of Johnson & Johnson), Lundbeck, Novalar, Tolmar
Fished for the same salmon as an Alaskan black bear. Kept the fish.
Healthcare: Allergan, Takeda, Mallinckrodt, Vertex, Abbvie, Jazz Pharmaceuticals, Greenwich Biosciences. Hospital: Rush University Medical Center, Meridian Health, Memorial Health University Medical Center. Consumer: AT&T, Nissan, Ford, TetraPak.
Starting my own ad agency in my mid-20’s.
Extensive healthcare communications experience with a primary focus in epilepsy, neuromuscular disease, gastroesophageal reflux disease and erosive esophagitis,
IBS-C/CIC/OIC, Crohn’s disease
Qualified for the Boston Marathon on the first attempt on a frigid October day.
Moved to Atlanta, with $500 in her pocket, no job, by herself!
20+ years of healthcare marketing and multichannel experience helping pharma and healthcare marketing leaders think more strategically and innovatively regarding application of digital and technology to achieve commercialization goals
• Architect of complex, integrated DTC, HCP, CRM, and MCM strategies for large-scale and mid-size pharma clients, including several brand launches in the ADHD, CNS, rare disease, and medical-device market space.
• 5 years as Director of Multichannel Marketing for Allergan (formerly Forest Labs), helping evolve the digital marketing COE into a multifaceted, highly leveraged arm of the organization. Helped Forest move from a digital production business to a multichannel, strategic activation center of excellence.
• Commitment to triangulating the perfect intersect between great content, creative, and measurable outcomes through the right channel, enabling brand teams to fund non-traditional digital marketing strategies while delivering a proven ROI story.
Abbott Laboratories, Eli Lilly and Company, Grifols, USA, LLC, Mentor Corporation, MCI (Helsinn Healthcare), Takeda Pharmaceutical Company, The Ohio State University Wexner Medical Center, and OhioHealth medical system.
Despite the weather and darkness of night, rode a motorcycle over 1800 in less than two days.